Virtual Family Office
for UHNW Entrepreneurs
J. Tracy Graham, an entrepreneur for over 30 years, has three key differentiators: 1. Tracy develops a personal relationship of trust with his UHNW Entrepreneur clients in order to truly understand their needs and curate personal, strategic solutions (not products) for both their personal and business needs. 2. Tracy has vetted and selected an elite, multidisciplinary, virtual team of professional experts with whom he collaborates and coordinates to solve the complex needs of his UHNW Entrepreneur clients. 3. Tracy, along with this multidisciplinary virtual team, systemically and methodically “Stress Tests” his UHNW Entrepreneur client’s situation in order to proactively address potential failures, avoid missed opportunities and provide continual improvements.
Experience: Arthur Andersen, KPMG, Morgan Keegan, Bank One Private Banking, Axa-Equitable, Merrill Lynch, Broadmoor Baptist Church, HOST Storage, Norris Ferry Church, Graham Financial
Credentials: Certified Public Accountant (unlicensed) & Certified Financial Planner (inactive)
Education: B.S. Accounting at Louisiana Tech University, Magna Cum Laude; Graduate of College of Financial Planning; Master of Divinity, New Orleans Baptist Theological Seminary
harness the power of a virtual team of elite professionals to systematically and methodically address weaknesses, identify strategic opportunities, and continually improve
We are adept at navigating the complexities of the personal and business lives of UHNW Entrepreneurs. We become a strategic partner, an integral part of your decision-making process. We provide strategic guidance to help you reach your ambitions, address your challenges while facilitating tax optimization, estate and succession planning, asset protection, philanthropic planning and more.
Our clients are UHNW Entrepreneurs who want a trusted confidant to help manage the complexities of their wealth but don’t want the headache or costs associated with establishing their own Family Office.
We leverage the resources of key strategic partners who serve hundreds of ultra-high-net-worth family offices with billions in assets.
We only represents our clients - not a brokerage firm, trust company or bank - so we can provide unbiased, professional explanations, guidance and services for a flat, transparent fee with no product sales, commissions or hidden fees.
trust is built upon convictions
Our Convictions
Our convictions guide every aspect of our lives, shape our character and demand our integrity. We are guided by the biblical principle of doing all things as unto the Lord (Col 3:23). This has a significant impact on everything we do but in particular they impact our independence, our investments, our pricing and our relationships.
Independence - It is our conviction that we must remain independent. We are fee-only fiduciaries which means we have obligated ourselves by law to meet a higher standard. We must do better than what is “suitable”. We must do what is “best” for you. In order to stay independent and unbiased we do not sell any products. You can trust that our analysis, our guidance and our recommendations are unbiased and focused on helping you faithfully steward your resources in the wisest, most cost effective and tax efficient manner possible.
Investments - It is our conviction that good stewardship doesn’t waste money trying to guess market movements but focuses on taking advantage of the real drivers of market returns. We believe in disciplined investment planning and evidence-based investing while focusing on minimizing costs and taxes (all variables we can control). We believe in the benefits of consolidation, simplicity and considering the wholistic financial picture in making investment management decisions. We must know your risk tolerance, passions, and purposes as we construct a strategic allocation of the best low-cost, tax-efficient, passive and tactical investment funds.
Pricing - It is our conviction that our compensation should be commensurate with the nature, scope and complexity of our services to you. We have a fair and transparent pricing policy which dictates that we explain exactly what you’ll pay and why. We carefully consider the appropriate level of service for you and only charge for that level of service. We also believe that you pay us to be proactive. We feel a moral obligation to actively monitor your ever-changing situation, investment landscape and the tax laws in order to ensure you are making the most of every opportunity to save money, save taxes, reach your goals and maximize the impact of your wealth.
Relationships - Our convictions impact our relationships in many ways. Not the least of which is our focus on the holistic relationship: human, spiritual, intellectual, social and financial capital. We work hard to create and maintain a positive, personal relationship of trust with you, your family and your other professionals with whom we might work. We’ve developed strategic relationships with elite tax, legal and other experts whom we secure and coordinate for your benefit. We seek to stay in touch on issues that concern you and we always put your needs first. We work to quickly resolve any conflicts that may arise and to give honest feedback in a way that is helpful. We tell the truth, work hard and do what we say we will do. We strive to set a good example in our industry and to go above and beyond what is expected.
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